Done-for-you lifecycle build for DTC brands

Turn more first orders into repeat revenue.

  • Eight email flows with up to 50 emails, built inside your current CRM.
  • Included launch bonuses: 3 high-intent SMS flows and up to 3 advertorial landing pages.
  • Strategy, copy, design, implementation, QA and launch handled by one senior operator.
Get My Lifecycle Build Plan See Everything Included

Share your store URL. I will reply with recommended scope, timing and the next step.

JewelryLab
Monumo
Cameron Hair
1× exit Newsletter agency LetterOperators sold in February 2026
$10M+ Ecommerce email revenue Generated across lifecycle and campaign work
7+ yrs Inside ecommerce Email, Shopify, Amazon and operations
The LetterSight Lifecycle Build

One email lifecycle. Eight flows. Up to 50 emails.

A complete system built to convert new subscribers, recover high-intent shoppers, improve the first product experience and create the next purchase.

Built end to end

Every message, trigger and exclusion, handled.

I plan the system, write every message, create the responsive design, build the automation in your current CRM and QA the complete customer journey before launch.

  1. 01
    Lifecycle architectureMap the eight flows, triggers, branches, delays and exclusions.
  2. 02
    Up to 50 emails writtenResearch, positioning and brand-aligned copy for every sequence.
  3. 03
    Design and CRM buildCreate responsive modules and implement the complete automation.
  4. 04
    QA, launch and handoverTest links, rendering, logic, tracking and documentation.
Get My Lifecycle Build Plan
Core email flow map
01
Welcome & first purchaseIntroduce the offer and convert new subscribers.
8 emails
02
Browse abandonmentReconnect product interest with useful context.
4 emails
03
Cart abandonmentResolve objections at a high-intent moment.
5 emails
04
Checkout abandonmentBring interrupted buyers back to checkout.
4 emails
05
Post-purchase onboardingImprove product experience and prepare order two.
8 emails
06
Review & UGCCapture proof after a successful customer moment.
4 emails
07
Replenishment & cross-sellReturn when product timing makes sense.
7 emails
08
Win-back & sunsetRe-engage valuable customers and protect the list.
8 emails
8core email flows
48planned messages
≤50where the journey needs them
Included launch bonus 01

3 high-intent SMS flows

Companion mobile sequences for the moments where a timely message can recover revenue fastest.

Included launch bonus 02

Up to 3 advertorial landing pages

Research-led pre-sell pages designed to move paid traffic from the first click to a more confident purchase.

Built by the person you speak to

Senior strategy and execution, without agency handoffs.

You work directly with the person mapping, writing, designing and building the system.

Maciej Marek, founder of LetterSight

Maciej Marek

Founder & lifecycle operator

Hi, I am Maciej. I have spent the last 7+ years working inside ecommerce, not observing it from the sidelines. I co-founded and exited LetterOperators, a newsletter agency, and my email marketing work has generated over $10M in ecommerce revenue.

I built LetterSight around one operating rule: the person who maps the lifecycle should also understand the offer, write the messages, shape the design, build the logic and QA the launch. You get one accountable senior operator from approved scope to a live system.

Direct founder access11+ email and CRM platformsNo junior handoff

Selected ecommerce results

Three examples of email channels I rebuilt and grew through ecommerce lifecycle work.

JewelryLabJewelry
11% → 32%share of store revenue from email
MonumoGarden & Furniture
$8K → $100Krecovered in 3 months
Cameron HairHair Extensions
+$30Kadditional revenue in 2 months
UHS Europe direct-response advertorial landing page
Selected work: UHS Europe

A direct-response advertorial built to turn a technical product into a consumer buying story.

I handled the research, offer framing, copy, visual direction, responsive development and conversion paths leading from paid traffic to the Amazon Brand Store.

Offer framingDirect-response copyVisual directionResponsive HTMLAmazon journey
View the Full Advertorial
How it works

From approved scope to a live lifecycle, without the mystery middle.

You approve the architecture before production starts and own the finished system after launch.

Stage 01

Map the revenue moments

I audit your current setup, products, customer journey and buying cycle. You approve the final flow map, message count and project scope before production starts.

Existing flow audit
Eight-flow architecture
Bonus priorities
Approved project scope
Founding client rate

Your complete lifecycle build.

One fixed-scope project covering the core email lifecycle, included launch bonuses and the senior strategy, production and implementation needed to take the system live.

  • 8 email lifecycle flows
  • Up to 50 emails
  • 3 high-intent SMS flows
  • Up to 3 advertorial landing pages
  • Strategy, copy and responsive design
  • CRM implementation and tracking
  • QA, launch and documentation
  • Full ownership, no mandatory retainer
Fit check

Built for DTC teams with traffic, product and a retention gap.

A strong fit if...

  • You already sell through a DTC storefront.
  • You have enough traffic and orders for lifecycle flows to matter.
  • Your existing email flows are thin, fragmented or overdue.
  • You want the build completed without hiring a full internal team.

Probably not a fit if...

  • You are still validating the product or have no meaningful traffic.
  • You want daily campaigns included in the fixed Flow Build.
  • You need guaranteed revenue or a promised lift before the audit.
  • You cannot provide product, brand and platform inputs for the build.
Frequently asked questions

The practical questions, answered.

Still unsure whether your stack or lifecycle is a fit? Send the store URL and I will tell you directly.

Get My Lifecycle Build Plan
01Do you only work in Klaviyo?

No. I have experience across more than 11 email marketing systems and CRMs. If your platform supports the automation, segmentation and implementation the build needs, we can usually work inside your current stack.

02Does every brand receive the same eight flows?

The core lifecycle covers the same eight revenue moments, but the triggers, message balance, timing and branches are adapted to your products, buying cycle and current automation.

03What counts toward the 50-email limit?

Every message inside the eight core email flows counts toward the limit. The standard architecture contains 48 planned emails, leaving capacity for up to two additional messages where the approved customer journey needs them.

04Are the SMS flows and advertorial pages really included?

Yes. They are included launch bonuses at the founding client rate. We approve the three highest-intent SMS sequences and up to three priority advertorial pages before production. The advertorial scope includes research, copy, responsive design and page development.

05How long does the build take?

Your recommended timing is included in the Lifecycle Build Plan. The delivery window starts after the scope, platform access and required brand inputs are approved.

06What access and input do you need?

After scope approval, you provide collaborator access to your CRM or email platform, plus brand and product materials, current offers and basic commercial context. You never need to send a personal password.

07How many revision rounds are included?

One consolidated revision round is included for each approved production phase. Any material scope change or additional rounds are agreed separately before extra work begins.

08Do we own every asset after launch?

Yes. You own the flows, copy, design assets, approved landing pages and documentation. There is no mandatory retainer after handover.

09Is revenue improvement guaranteed?

No responsible lifecycle operator can guarantee a revenue number before seeing traffic, product economics, deliverability and the existing system. The project guarantees a defined, completed build, not a fabricated performance promise.

10Can you also run our ongoing campaigns?

Yes. We can work together on an optional retainer or a focused campaign project. There is no required long-term commitment, so support can match the cadence your brand actually needs.

Start with your store

See what your complete lifecycle build should include.

Send your store URL and work email. I will reply with fit, recommended scope, timing and the next step.

Submitting opens a pre-filled email to maciej@lettersight.com. CRM access is requested only after scope approval.